Grim

I chose this word because this word could find easily in newspaper.

"Automakers Report Grim October Sales"

Grim

adj., grim·mer, grim·mest.

1. Unrelenting; rigid.
2. Uninviting or unnerving in aspect; forbidding: “undoubtedly the grimmest part of him was his iron claw” (J.M. Barrie).
3. Ghastly; sinister: “He made a grim jest at the horrifying nature of his wound” (Reginald Pound). See synonyms at ghastly.
4. Dismal; gloomy: a grim, rainy day.
5. Ferocious; savage: the grim advance of the pillaging army.

Ex) The news about cancer is not entirely grim.

       It's not just a grim business.